As an insurance agent, you have many clients in the restaurant business, and they are gearing up for summer. It is a big season for restaurants throughout the country. With more families on outings, summer is ideal for profit-making. In addition to smart business strategies, restaurants also require restaurant program insurance, liability programs, and tourist-friendly menus. Learn the tips to help restaurants thrive in the summer.
Your clients are more likely to lose money if they do not have liability program insurance. Accidents are common in the food industry. Customers can slip and fall, then file a lawsuit that ultimately breaks their restaurant financially. If your client has insurance, they are protecting not only their customers but also their business.
When guests go out to eat, they want a better meal than they could prepare at home. Your clients should focus on a fresh and exciting menu that changes with the seasons to draw new and loyal guests. Seasonal ingredients not only attract food enthusiasts, but they also reduce overhead costs. Additionally, a seasonal menu allows your client to support local food suppliers.
Your clients may find comfort in knowing their restaurant has ample protection with restaurant program insurance, but how can they guarantee their guests are comfortable, too?
Restaurant owners should keep guests cool with a working cooling system within the restaurant. Additionally, if there is a terrace or an outdoor patio, offer enough shade so no one needs to be in direct sunlight. Restaurant owners should consider offering cool drinks or ice cream to those who purchase at their restaurant on hot days.
About 75% of Americans travel domestically throughout the summer season. Discuss a restaurant's program insurance plan to minimize risk for your clients.
Business owners should consider hiring bilingual staff if they encounter customers who speak different languages. Additionally, consider offering combo deals for families traveling as a group.
Since summer brings hotter weather, restaurant owners should offer complimentary water. People appreciate somewhere they can sit, relax in the cool air and stay hydrated.
While food delivery may require specific restaurant program insurance, it is also profitable throughout the summer and all year. Did you know the online food delivery industry makes more than $26 billion every year? Enabling food delivery provides a source of income for customers who want to avoid going out to eat but want to avoid cooking in the summer heat.
Summer has various holidays, including the 4th of July. Restaurant owners should use major and minor holidays to offer special menu items or host special events. If they plan to host events at their restaurant, they should consider the proper liability program insurance to protect their establishment in case of accidents or injuries.
Cost reduction requires various strategies, including investing in restaurant program insurance, creating a seasonal menu, and advertising to locals and vacationers. Summer is one of the most successful seasons for your restaurant clients.
At RMS Hospitality Group, our expertly crafted policies are written specifically for the hospitality industry. We offer custom tailored solutions to meet any venue's specific needs. For more information, contact our knowledgeable experts today at (888) 359-8390.
At RMS and associated firms, business continues as usual. Our staff is remote-capable and available to handle all partners, brokers, and insureds at the present time.
