2022 Brewery Trends to Watch For

If you work with various Liquor Liability Insurance clients, there's a chance you may be on the receiving end of pressing questions about up-and-coming trends. Although brewery trends may be difficult to predict ahead of time, there are some key indicators that can point your clients in the right direction to keep up with the rest of the industry. Whether your clients specialize in lagers or ales, there are several top 2022 brewery trends to be on the lookout for. Here are three trends your clients may find it helpful to learn about.

Pairing Beer Offerings With Gourmet Tasting Menus

One trend your clients may wish to note right away is offering fresh, unique tasting menus that customers can pair with beer offerings. More and more breweries are doubling as part-time eateries and offering customers the complete "night out" experience. This draws more business to the brewery, as customers are more likely to make additional purchases and get both their drinks and their meal for the night from the same establishment.

Although your clients can vary their menu based on their business's branding, their physical location's atmosphere, and their beer flavors, some simple yet popular tasting menu options to consider offering include:

• Mini finger sandwiches
• Grilled meats
• Crackers and cheese or smoked fish
• Bite-sized desserts, such as cake pops or small cinnamon buns
• Salty nut mixes

Offering Samplers, Tastings, and Casual Brewery Tours

In addition to tasting menus, your clients may want to begin offering extras to their customers. Brewery patrons may, for instance, be interested in taking office tours or property tours. Your clients may wish to:

• Offer mixed samplers and beer flights for curious customers
• Host regular tastings for discerning customers
• Host once-weekly business tours of the brewery, eating areas, and even business offices to get customers better acquainted with the company

Tailoring Beers to the Season or to Special Occasions

One fun trend that your clients may want to test-drive is tailoring beer menus or offerings to the current season or to various holidays. This tactic can also drive up business and vary the regular menu. Options for tailoring the brewery menu could include:

• Unveiling a new beer flavor for holidays and other special occasions throughout the year
• Holding seasonal specials four times per year
• Bringing back popular seasonal flavors from the past and adding them to the permanent rotation based on popular demand

For many of your Liquor Liability Insurance clients, learning about the hottest new brewery industry trends can make the difference between a mediocre sales year and a stellar one. If your clients have been pressing you with questions about top brewery trends to keep an eye on, make sure to have this list handy. Offering tasting menus, providing extras such as samplers and property tours, and tailoring beers to seasons or special occasions are moves that can help your clients stay on the brewery industry's cutting edge.

About RMS Hospitality Group

At RMS Hospitality Group, our expertly crafted policies are written specifically for the hospitality industry. We offer custom tailored solutions to meet any venue's specific needs. For more information, contact our knowledgeable experts today at (888) 359-8390.