Setting & Achieving Restaurant Goals for 2022

What are some goals for a restaurant to set for itself at the start of the year? If you work with one or more Restaurant Insurance Program clients, you may have been asking yourself this very question. Setting clear-cut goals is an important step that can help even the smallest restaurants grow and boost sales over the course of the year. Whether your clients are hoping for better sales numbers, a better reputation, or simply better in-house conditions, there are several ways they can set and achieve realistic restaurant goals in 2022. How do you set goals for a restaurant? Read on to learn about the best strategies you can pass on to your clients.

Write Out a Complete List of Restaurant Goals for the Year

Without a written list of goals, your clients may fail to establish clear-cut benchmarks for the year. You can advise your clients to brainstorm possible restaurant goals, pinpoint their desired milestones for 2022, and draw up a full list that can then be shared with their employees. For a sampling of possible ideas, consider that your clients may wish to:

• Establish a highly recognizable brand
• Increase net sales
• Expand the restaurant's local reach
• Fine-tune the menu offerings
• Push top-selling items
• Increase pay for staff members

Create a Realistic Annual Budget and Determine Required Growth in Sales

Financial goals are likely at the top of your clients' lists, so it may be helpful for them to start their goal-setting process by drawing up an annual budget. Once they have their budget, they can project their desired annual sales numbers. Factors to take into consideration for the budget include:

• Employees' salaries
• Food and drink costs
• In-house maintenance, cleanup, and other janitorial services
• Legal fees and annual license renewal costs
• Furnishing expenses
• Silverware, cookware, and kitchen item replacement costs

Set Longer-Term Goals and Detail Baby Steps To Take This Year

Finally, you can remind your clients that baby steps can still help them reach their long-term goals, slowly but surely. Ask your clients if they hope to someday:

• Improve the restaurant's industry-wide image and strengthen its brand among diners
• Establish a recognizable trademark or motto
• Design a trademark menu or style of cuisine
• Grow into a larger chain or start a franchise
• Start offering frozen foods or shelf-stable products inspired by items offered within the restaurant

If you work with several Restaurant Insurance Program clients, you may be researching goal-setting strategies that you can share with your clients to help them achieve their dreams in 2022 and beyond. No matter your client's current business size, writing out a list of goals for the year, creating an annual budget, projecting desired sales numbers, and taking baby steps toward longer-term goals are all effective strategies they may want to consider adopting. Feel free to share this list of tips with your restaurant clients today to help them set and meet their goals.

About RMS Hospitality Group

At RMS Hospitality Group, our expertly crafted policies are written specifically for the hospitality industry. We offer custom tailored solutions to meet any venue's specific needs. For more information, contact our knowledgeable experts today at (888) 359-8390.